Black Friday 2018: shoppers warned of rip-off
deals as retailers look for boost
Shoppers in Britain expected to
spend £10bn – but warned to watch out for rip-off deals
Struggling retailers are hoping for a boost from this year’s Black Friday, with as much as £1.5bn expected
to be spent online alone on one of the biggest shopping days of the year.
Britons
are expected to spend £10.4bn in total over the
US-inspired eventwhich for some retailers now lasts almost a
fortnight – 3.1% more than in 2017, according to analysts at GlobalData.
About
a quarter of shoppers will put their purchases on to credit cards, according to
research carried out by advisory firm KPMG ahead of the day.
Some
retailers have already been discounting for months as they try to encourage
shoppers who have reined in spending due to uncertainty over jobs and the
economy amid the political turmoil of the Brexit negotiations.
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